Every year has its defining trends. With so many major changes happening in the world since 2020, brands haven’t taken many design risks. After browsing through popular websites and performing our own UI/UX research, we’ve come across some consistent design trends. In today’s highly competitive digital world, an incredible user experience and a unique and user-friendly web design aren’t just an added bonus. They’re compulsory for a website to serve its purpose efficiently. Here is a well-curated list of some of the best design trends that our in-house designers and marketers have seen and approved in 2021.
Use of Micro Animations
Micro Animations keep users occupied even on a single-page site and ensure that they make it to the bottom of the page for conversion. Subtle movements and animations not only increase user engagement but also make your brand’s website an animated place. The incessant feeling of “what is going to happen now?” does an awesome job of increasing on-page session times and keeping users on the edge of their seats. The gradual change of hues, floating animations, and headers that float in and out, enlarge and diminish, overlap and disperse, all these elements breathe life into the website.
Sufficient Breathing Space
To help users stay hooked through a very long page, it’s better to opt for a single-column layout that doesn’t overwhelm the visitors and very practical, extremely direct, and to-the-point. White space makes sure that there is no copy clutter, keeping the user’s gaze focused on the most important sections of the site at all times.
Traditionally a user-journey used to end with the conversion point at the bottom where the visitors have two options: to call or text the expert or to subscribe for the latest updates. But with evolving times in our busy schedules, website visitors spend very less on the website. Therefore, designs become adapting and include multiple CTAs. Call-to-action buttons come in different shapes and sizes and are distributed at strategic locations all over the page. Huge tiles with short messages for heading tags are used to grab audiences’ attention fast and decrease the time to convert. You can pair them with smaller sub-text copies if more information is required.
Website designs have had to do a lot more this year for clear communication by relying on old favorites like serif fonts, muted color palettes, simple data visualizations, etc. These designs invoke a sense of peace and positivity in this ultra chaotic world. Bright colors, gaudy fonts, and obvious marketing isn’t going to work now.
Simplicity is not only aesthetically pleasing but also incites a thirst for more in users. Overly brash features prevent the users from staying focused on finding more info or booking an appointment on the page. Minimalism also makes your website highly functional, fast which makes it easy for visitors to get around. That way, there’s style and substance to it that both add up.
Embedded Videos on Homepages
The use of a short video clip on your homepage is an ingenious way to engage your users. They can be text-heavy promos that tell your brand story or give a sneak peek of what a regular day at your company looks like. It can include shots of your company employees, equipment and even glorify your projects’ portfolio through showreels. The videos attract your visitors and engage their interest so that they stay on your page for enough time to get to know your brand to cause conversions.
Dark Mode Versions
Many brands now create their websites in dark mode as well, and this trend is bound to become more and more popular in the latter part of this year. These night light UI design versions give users a less strenuous reading experience in low light environs. In this age of nocturnals, the use of night mode versions of websites is pivotal to more user-friendly web designs that can give you an edge this year.
We’ve noticed an increased number of websites experimenting with unique scrolling styles for a different user experience. The most commonly used scrolling method is vertical scrolling. It’s better to opt for horizontal instead of vertical scrolling style. This trend is unique and disruptive in a cool way, as it appeals to the users and remains simple and functional. One more user-engaging UX design trend that has come to light is the use of scroll animations. It is a testimony to the prowess of your design and development team. It also increases on-page session time and user engagement. Provided they don’t distract users, this particular trend can make the on-page conversions skyrocket.
Adding Depth and Dimension
Adding depth and dimension to your website through different colors, shadows, gradients, or two-tone color schemes makes your website more intriguing. Such design elements give a 3-D look to your page, are more aesthetically pleasing, and are capable of ensuring that more of your visitors can be converted.
Dynamic & Responsive Landing Pages
Many appealing contemporary websites utilize interactive, responsive landing pages. It is very difficult to keep visitors hooked on a static landing page. Therefore, going for a more interactive and responsive landing page can keep users engaged on the website for longer periods.
If your business is ready to soar towards new heights, reach out to a team of expert web developers or a web design and development company with UI/UX research consultants who can take your designs and conversions to a whole new level!